Introducing “Jackets Required”: The Group’s Exclusive Affair for Professionals 40 and Under

MIAMI, FLORIDA — The Group, a renowned name in the upscale open relationship community, is thrilled to announce the launch of Jackets Required Parties. Tailored for professionals aged 40 and under, this exciting addition to The Group’s repertoire serves as a seamless complement to Just For Dinner and a gateway into The Group’s world of quality connections and exclusive experiences.

A Nod to the Origins: Hosting the Inaugural Party Aboard a Yacht

The inaugural Jackets Required Party draws inspiration from the pioneering Do You Know George parties hosted in upstate New York in 2005. With an air of nostalgia, this first event will take place on Saturday, December 3, 2022, aboard a luxurious private yacht during Art Basel against the backdrop of Miami’s breathtaking skyline. The catered, on-premise party will include The Group’s usual attention to vetting, an open bar, and a renowned EDM DJ.

Bridging the Gap for Young Professionals

Jackets Required Parties are crafted to meet the desires of young professionals within the open relationship community. This demographic has long sought exclusive events that cater to their preferences, providing an elegant platform to network, connect, and explore open relationships.

A Harmonious Complement to Just For Dinner

Jackets Required parties seamlessly align with Just For Dinner, The Group’s renowned dinner series that has been a cornerstone of the community. Together, these events offer a holistic journey into The Group’s commitment to prioritizing quality connections and meaningful experiences.

Ushering in a New Era

The Group’s dedication to redefining the lifestyle community’s experiences remains unwavering. The launch of Jackets Required Parties marks an exciting chapter, providing young professionals with access to upscale and exclusive gatherings that align with their preferences and aspirations.

For More Information

For inquiries or to secure your invitation to the inaugural Jackets Required party, please request your invitation at

About The Group

The Group is a trailblazing community dedicated to creating refined and exclusive events for individuals and couples exploring open relationships. With a meticulous vetting process and an unwavering commitment to quality, The Group offers a safe and welcoming space where connections flourish and meaningful experiences unfold. Strategic Revamp and The Group’s Innovative Partnership: Staying Relevant and Attracting a Younger Audience

In the ever-evolving world of adult lifestyle and open relationships, staying relevant and appealing to a diverse audience is crucial., a long-standing player in the scene, recently underwent a strategic rebranding effort, including a revamped tagline and a focus on developing a native app—a move aimed at staying current and attracting a younger demographic. In this blog post, we’ll explore how’s strategic changes align with its mission and growth and how The Group’s 20-year relationship with SDC provided a launching pad for their innovative “Jackets Required” parties catering to professional couples, throuples, and singles under 40.’s Strategic Revamp, formerly known as “Swingers Date Club,” has been a trusted name in the adult lifestyle and open relationship communities for years. To maintain its standing and appeal to a younger audience, the platform underwent a strategic rebranding effort, making key changes:

  1. Revamped Tagline: introduced a new tagline, “Seek, Discover, Connect,” which captures the essence of its mission—to provide a platform where individuals and couples can explore their desires, discover like-minded people, and connect in meaningful ways. This tagline resonates with both existing members and newcomers.
  2. Native App Development: Recognizing the growing preference for mobile experiences, invested in developing a native app. The app offers a seamless and user-friendly interface, making it easier for members to connect and engage while on the go.
  3. Younger Audience Focus:’s strategy includes catering to a younger demographic. By aligning with the preferences and expectations of younger adults, the platform aims to remain relevant and attract a new generation of open-minded individuals.

The Group’s Innovative Partnership with

The Group, known for its upscale and exclusive swinger events, boasts a 20-year relationship with This partnership has provided a unique platform for both organizations to innovate and cater to a younger audience:

  1. Launching “Jackets Required” Parties: Building on their strong partnership, The Group introduced “Jackets Required” parties in December 2022—an exclusive series designed for professional couples, throuples and singles under 40. These events offer an upscale and sophisticated atmosphere, providing an alternative to the loud, often overcrowded party and club scene, thereby appealing to younger adults seeking a refined experience within the open lifestyle.
  2. Shared Values and Goals: The Group and share common values of trust, respect, and inclusivity. This alignment allows for seamless integration and collaboration, ensuring that the events meet the expectations of a diverse audience.
  3. Expanding Horizons: Through “Jackets Required” parties, The Group and expand their reach and continue to foster a sense of community among younger individuals interested in open relationships, swinging, and exploring various dynamics.

Conclusion‘s strategic rebranding and native app development exemplify the platform’s commitment to staying relevant and appealing to a younger audience. Their partnership with The Group, solidified over two decades, has contributed to their growth and facilitated innovative initiatives like “Jackets Required” parties—a testament to their shared values and commitment to the evolving landscape of adult lifestyle and open relationships. Together, they continue to provide a platform where individuals can seek, discover, and connect in a supportive and inclusive environment.