February 22, 2026
Good Afternoon,
When we began this project five years ago, I viewed the West End of Jamaica as:
Jamaica is now putting the hurricane season behind it, and on the ground, we are already seeing a noticeable lift in travel demand and local commercial activity. At the same time, Western Jamaica is entering a new development cycle that will reshape Montego Bay, extend westward through Hanover, and draw investment deeper into Negril and the West End.
This update summarizes three catalysts we are tracking and what they mean for our near-term actions:
Taken together, these developments increase the strategic value of our West End position. They also increase the likelihood that third parties will attempt to acquire scarce adjacent keys and land. We therefore recommend that Equity Members move briskly into Round II funding to secure the IdleAwhile acquisition for $3.2 million, adding seven keys and the land required to expand our future hotel and spa program before speculation removes this opportunity from the market.
1. Montego Bay Development Activity
Distance from The Resort: Approximately 26 miles northeast
Montego Bay is seeing a clear wave of large-scale commitments, including projects with confirmed groundbreakings and published room counts.
The core takeaway is not the marketing. The core takeaway is that Montego Bay is attracting institutional capital and accelerating luxury supply, which sets expectations for higher-quality product standards throughout the region. As this inventory comes online, it will also expand professional travel flows tied to developers, engineers, financiers, lenders, consultants, and construction leadership that tend to remain in the market for extended periods.
2. Princess Resort near Negril & its Development Cycle
Distance from The Resort: Approximately 19 miles northeast
The Princess integrated resort complex at Green Island is the nearest large-scale “new city” style hospitality investment to Negril in the current cycle. It is also central to Jamaica’s casino narrative. https://www.travelmarketreport.com/canada/destinations/articles/jamaicas-first-casino-hotel-princess-grand-jamaica-set-to-open-in-november
Government guidelines for approved integrated resort developments set the framework for eligibility to apply for a casino licence, tied to completion in accordance with an approved development plan and associated thresholds.
Public reporting indicates the first casino is expected to open in the first quarter of 2026 at Princess Grand Jamaica in Hanover, with preparation described as far advanced. The property briefly closed following the hurricane, but is now reopened.
For our purposes, Princess matters for three reasons:
3. Seve7n Builders & the Paradise Resort Promotion
Distance from The Resort: Approximately 2 miles SE
We have now seen a public promotion for “Negril Paradise Integrated Resort” attributed to Seve7n Builders Jamaica Ltd, including an announced groundbreaking event and imagery depicting high-rise coastal towers. We are also hearing local positioning that the project encompasses approximately 370 acres and is located about two miles beyond The Resort corridor on West End Road.
At this time, our position is straightforward:
The near-term benefit for Group Resort Holdings with Seve7n Builders
This tax map shows the scale of the project. Even before the first foundation is poured, large projects create an immediate demand pool:
These groups need a place to stay, and they prefer proximity, discretion, and consistency over novelty. Our West End position is ideally suited to become the preferred base of operations for this category, particularly if we expand room count and create a more complete resort experience anchored by spa and wellness. Scott Ward is already investigating who the key points of contact are.
Scott is also collaborating with the Princes and other nearby properties to promote our new signature restaurant, rooms, suites, and villas as needed. e other properties to provide further uplift from ancillary business.
4) Negril Int’l Airport & the West End Land Thesis
Distance from The Resort: Approximately 12 miles SE
The Government has publicly discussed an international airport for Negril, with public reporting noting a site selection narrative tied to Little London and related feasibility work by the Airports Authority of Jamaica.
https://www.jamaicaobserver.com/2024/11/22/little-london-chosen-new-international-airport
“Money follows access.”
Towards the eastern end of Jamaica, Ocho Rios offers a clear precedent for what improved air access can do to a micro market.
As Ian Fleming International Airport expanded its capability for international arrivals, it strengthened the region’s ability to host high-net-worth travelers with speed and privacy, and that dynamic has tended to pull more attention and capital into the surrounding north coast market. The area has long attracted notable figures with deep ties to Jamaica, including Chris Blackwell of Island Records and Keith Richards of The Rolling Stones, and that pattern accelerated when arrivals became simpler and more discreet. More recently, high-visibility creatives have continued to invest broadly in Jamaica, including Beyoncé, Jay Z, and Diplo, whose Jamaica property has been profiled in major design media.
As this progresses, two market effects typically follow:
If Seve7n Builders is positioned one mile closer to a future airport access path than we are, that is a meaningful talking point for investors and land buyers. It will pull interest further into what is still a rural West End context, accelerating the transition from low-intensity coastal holdings into higher-value hospitality and residential use.
5) Paradise Park Solar Array, and Eco-Development
Distance from The Resort: Approximately 19 miles SE
Negril and the West End are in Westmoreland Parish, and we are tracking another Westmoreland catalyst in the Paradise and Bluefields corridor. Public reporting describes Paradise Park as a proposed eco-resort concept on approximately 420 acres near Smithfield and Bluefields Bay.
Separately, Paradise Park is already the home of Jamaica’s largest photovoltaic solar facility, the Paradise Park solar plant, which InterEnergy describes as a 51 megawatt peak project that has been operating since 2019 and was acquired from Eight Rivers Energy Company in 2025. https://www.jamaicaobserver.com/2025/11/12/interenergy-rebuild-solar-park/
From a development program standpoint, the Environmental Impact Assessment materials describe a resort plan that references 120 keys for the resort component, 200 keys for the hotel component, and 100 keys for the villa component, for a total of 420 keys planned across those lodging elements.
In terms of timeline, the sequence appears to be moving from documentation and public review into approvals, then into mobilisation and phased construction. The EIA stage is a meaningful milestone, but it is not the finish line. It is the signal that the project is being advanced in a formal manner, and that the corridor is attracting serious, multi-year capital.
6) Why we must act now: Round II & IdleAwhile
With these catalysts in view, speed matters.
Our neighbor’s 1.6-acre parcel with 7-keys, and is available at $3.2 million.
Acquiring it now secures:
In recent years, Chinese nationals operating in Jamaica acquired the Negril Spa Retreat (setting the comp’s we were later tied to for The Resort), the purchase of our former property, the Mathison Estate, and on the east end of the island, the purchase of Sandy Jackson’s oceanfront residence. All of these sales were cash deals and closed between $4M and $6M USD.
We have momentum. We are seeing the business uptick. The island is moving past the disruptions caused by the hurricane. This is the moment to secure our long-term positioning while the opportunity is still priced as a small West End asset rather than a strategic corridor holding.
7) Initial traction from post-Melissa marketing & press
Our post-Melissa marketing efforts are working, and we are now seeing early traction in two measurable ways.
First, direct demand is strengthening. We are seeing more inbound inquiries and a noticeable lift in conversion quality, with guests showing greater intent and fewer friction points in the booking process. This is translating into steadier occupancy signals and improved confidence in forward weeks.
Second, earned attention is increasing. We are receiving meaningful press coverage that is helping reset the perception of the West End as both resilient and ascendant. This coverage is also expanding our visibility beyond pure leisure travel, reaching audiences tied to investment, development, and destination discovery.
Article Links available upon request.
8) Next step: On-site Equity Member Meeting – May 3rd
Please join us for the on-site annual Equity Member meeting on Sunday, May 3, 2026.
Come see the corridor conditions for yourself. Review the expansion footprint. Walk the nearby areas that are beginning to attract developer attention. Make your hotel reservations and bring your checkbook.
Sunday night’s accommodations are complimentary, subject to availability. To make your reservtion please contact.george@doyouknowgeorge.com
For those reading this who are not already Equity Members, if you would like to have access to the dataroom so you can learn more, please email me at george@doyouknowgeorge.com
We need to move briskly, together, to secure the keys and land that will define the next chapter of Group Resort Holdings.
Respectfully.
George, Managing Member
Cell: 843-817-2789
PS. If you are unable to attend the May 3 Investor Meeting, the next meeting will be Saturday, June 14, 2026, in Las Vegas. https://the-group.co/las-vegas-lifestyle-weekend-iv/
This update is furnished solely to existing Members of The Group, and its Equity Members, and is confidential. It does not constitute an offer to sell or the solicitation of an offer to buy any security. Any offering will be made only pursuant to definitive offering and subscription documents, to eligible investors, and in reliance on applicable exemptions from registration (e.g., U.S. Regulation D). Do not distribute or post publicly.
Certain statements herein are “forward-looking statements” (including plans, targets, timing, use of proceeds, and valuation frameworks). These are based on current expectations and assumptions and are subject to risks and uncertainties—including construction risk, permitting, financing, macroeconomic conditions, weather events, tourism demand, and operating performance—that could cause actual results to differ materially. The company undertakes no obligation to update forward-looking statements.
To learn more about our vision, please visit: http://www.the-group.co/blog/resort/
