A Resort Without a Name
  • February 14, 2025
  • The Group
  • Media

A Resort Without a Name

The Group’s Commitment to Privacy.

Privacy is at the heart of The Resort’s experience, ensuring members and their guests can fully relax in an exclusive and secure environment. From its discreet branding to rigorous access controls, every detail has been designed to safeguard confidentiality while maintaining a luxurious and carefree atmosphere.

A Resort Without a Name

Unlike other destinations with suggestive names like Desire, Hedonism, or Temptation, The Resort remains intentionally anonymous. This lack of explicit branding ensures discretion and exclusivity, attracting members who value privacy.

Undisclosed Location & Restricted Access

The exact address of The Resort is not publicly available, further reinforcing its exclusivity. There are no street signs or online maps directing people to the property, ensuring that only those who are meant to be there can find it. Additionally, The Resort is private and cannot be accessed by the general public. Reservations cannot be made directly—only through a strict vetting process or as a guest of an existing member.

Secure, Member-Only Reservations

All bookings are made through The Group’s proprietary, secure platform, The App. This streamlined system eliminates the need for a traditional check-in process, further protecting guests’ identities. Because The Resort is a private, members-only establishment, personal information such as passports, ID cards, or payment details are never exchanged upon arrival.

Uncompromising Data Security

In addition to physical privacy measures, The Resort upholds the highest digital security standards. Access to The Group’s native app, where all reservations are managed, is protected by two-factor authentication (2FA)—an extra layer of protection that ensures only authorized users can log in. All member data, including reservations and preferences, is stored on Amazon Web Services (AWS), one of the most secure cloud platforms in the world. AWS is trusted by some of the largest and most security-conscious organizations, including NASA, the U.S. Department of Defense, Netflix, and Goldman Sachs, all rely on its industry-leading encryption and infrastructure to protect sensitive data. By utilizing AWS, The Group ensures that member information remains completely secure, reinforcing its commitment to discretion and privacy in every aspect of the experience.

Complete Seclusion from the Outside World

Privacy extends beyond access control. The Resort is designed to be invisible to outsiders—passersby and neighboring properties cannot see inside, and no nearby high-rise buildings can offer a view. This ensures that members and their guests can enjoy their stay without concern for unwanted attention.

Personalized Anonymity

Understanding that discretion is paramount, The Resort allows guests to choose the names they would like to be known by. Both staff and fellow members respect these chosen identities, ensuring an additional layer of privacy and comfort throughout the stay. So, meeting Jack and Jill or Scarlett and Rhett at the pool is a distinct possibility.

Strict No-Phone Policy for Staff

To maintain a secure and confidential environment, The Resort enforces a strict policy prohibiting staff from bringing cell phones onto the property. This eliminates the possibility of unauthorized photos, recordings, or breaches of confidentiality.

Membership & Confidentiality Agreements

All members sign formal membership agreements, including strict guidelines on social media posting and public discussions about The Resort, its members, and guests. Additionally, all staff members sign confidentiality agreements, ensuring that discretion is upheld at every level of operation.

At The Resort, like in The Group, privacy isn’t just a policy—it’s a fundamental part of the experience. From the moment a reservation is made to the final moments of a guest’s stay, every measure is taken to provide a sanctuary where members can truly escape, unwind, and enjoy absolute discretion.

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